An exclusive Webinar Powered by Acutrack
From Launch to Scale:
Building Book Sales on TikTok Shop
A practical session to help self-publishers move from getting started to executing with confidence
Broadcast has ended. You may watch the replay!
What You’ll Learn in This Webinar
TikTok Shop is becoming an increasingly important sales channel — but for many authors, the hardest part is simply knowing where to begin.
This live session is designed to remove that uncertainty.
Led by Acutrack’s TikTok commerce coach, Graeme Paddock, founder of TheUptik, this webinar walks through the essential starting points for authors and self-publishers exploring TikTok Shop. Rather than theory or trends, the focus is on practical clarity — what matters, what doesn’t, and what to do next.
You’ll gain perspective on:
- How TikTok Shop fits into book marketing and distribution
- What’s involved in getting started
- Where authors commonly get stuck
- How to think about next steps with confidence
This session serves as an introduction to Acutrack’s upcoming educational 3-part series “Acutrack Framework for TikTok Shop” for those who want to go deeper into implementation and execution.
About our Partner
This course was co-created by Graeme Paddock and Rafay MH, the co-founders of The UpTik, an implementation-focused mentoring program helping brands scale through TikTok.
While the framework reflects the combined experience of both founders—spanning multiple e-commerce exits and eight figures in revenue—the course is introduced and led by Graeme Paddock, a social commerce operator and strategist working hands-on with brands to turn visibility into consistent, scalable growth.
Through The UpTik’s partnership with Acutrack, Graeme brings real-world TikTok Shop execution into a clear, operator-first operating framework sellers can rely on as they scale.
About Rafay MH and Graeme Paddock
Rafay MH and Graeme Paddock are the co-founders of The UpTik and are regarded as go-to operators in TikTok-driven social commerce. Rafay brings deep expertise in turning TikTok into a revenue engine by combining creative content, influencer and affiliate partnerships, and performance data to drive repeatable, sustainable growth. Graeme complements this with a strong operator mindset, helping brands build clear, scalable systems that convert visibility into consistent execution and long-term results.
Through their partnership with Acutrack, Rafay and Graeme contributed real, operator-level insight into what actually works on TikTok Shop. Their hands-on experience directly shaped this educational framework, ensuring it’s built on proven execution and real outcomes—not theory, trends, or recycled
